posted on 10.05.13
On Australian Kaftans & Customers
Australian designer Camilla Franks' works not so very me but I might probably reassess my style views on kaftans and bold colors. I'm now a fan.
Well actually, I’m basically a fan of anyone who can just put their things out there, design amazing products with all their heart and soul and produce a look book (or any marketing strategy) that can show the spirit of the brand. (Which is where, honestly, some brands fail.)
What’s the use of creating good clothes, or good products for that matter - and not market it in a way that reflects the essence of the brand? Yes, I know, it’s about selling your products but isn’t it better to show the consumers what your brand stands for, let them know the the brand, love it, support it, talk about it and come back for more?
I think some brands forget that.They try and try so much to capture/know what the customers want that they eventually forget that they have a vision: To sell what they think that should be saleable, to sell products which represents what they stand for.
Just don’t give them what they want, give them something they would want to have.
Photos via HonestlyWTF