SG_WOMEN_615x100 New Season



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Messy Hair and Everything Else
posted on 17.05.13 Minimal Friendly

Camille made this top out of boiled wool.
This girl’s got skills.

Also, currently into boxy tops.

posted on 10.05.13 Patchwork Pretty

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Nicola Wing Settee Patchwork
How adorable is this patchwork sofa from Heima? 
If I have 56,000php and a really cool, bigger room, I’d totally get this.

Check out their pretty rad website as well!

posted on 10.05.13 On Australian Kaftans & Customers

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Australian designer Camilla Franks’ works not so very me but I might probably reassess my style views on kaftans and bold colors. I’m now a fan.

Well actually, I’m basically a fan of anyone who can just put their things out there, design amazing products with all their heart and soul and produce a look book (or any marketing strategy) that can show the spirit of the brand. (Which is where, honestly, some brands fail.)

What’s the use of creating good clothes, or good products for that matter - and not market it in a way that reflects the essence of the brand? Yes, I know, it’s about selling your products but isn’t it better to show the consumers what your brand stands for, let them know the the brand, love it, support it, talk about it and come back for more? 

I think some brands forget that.They try and try so much to capture/know what the customers want that they eventually forget that they have a vision: To sell what they think that should be saleable, to sell products which represents what they stand for.  

Just don’t give them what they want, give them something they would want to have.

Photos via HonestlyWTF

posted on 06.05.13
posted on 06.05.13 Pop Up, Pop - what?

A Pop Up store of THE Jenni Epperson for The Ramp! 

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Saw this ad of this genius collaboration on the latest issue of Preview and I was totally sold. The Ramp collaborated with lifestyle blogger and mother, Jenni Epperson to produce a collection for the lifestyle brand.

Some fun things on the ad: I fell in love at that sweet sweet color of that kaftan. Way to go, advertisement people: You absolutely got my attention! 

And that bar cart (edit: Not bar stool!) is also, by the way, part of the collaboration. No it’s not just a prop for the shoot. And that gold clutch (named after her husband Tom) and those gladiator heels… can’t. Get. Enough.

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Here’s an excerpt from Jenni’s blog about the upcoming collection that will actually be launched at The Ramp Glorietta, tomorrow at 7 PM:

My initial collection ‘Rise and Shine’ for The Ramp Crossings is for the definitive multi-tasking modern woman whose tasks and roles vary throughout the day so the line’s key pieces will have one greeting the day in tangerine tunic with gold coral embroidery to serving afternoon tea with the ladies from a gold lattice bar cart to seizing the night in knee-high sculptured heeless gladiators. Keeping everything transitional and multi-purpose were my key concerns, and this is reflected in the collection’s highlights which include reversible throw pillows, bar carts that can double as side tables or tea trolleys, pretty hand-painted trays that serve as table decorative piece and clothes that can take you from the city to seaside and even the club! 

Can’t wait to see more of this collaboration!

P.S. Jenni’s not-so-little-anymore daughter, Aryanna has a Youtube Vlog. Watched some episodes, adorable! Hipster lovin’ everyone. She has a fuckin’ Ukelele and knows how to play it. Certified Hipster.

Also, she remind me of Carrie Fletcher, Tom of McFly’s sister, Youtube vlogger under the name itswaypastmybedtime. Entertaining and adorable all over!

via Jenni Epperson

posted on 06.05.13 Inspiration Tuesday + Retro Jimmy Fallon

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And for something not fashion related but for fun; Jimmy Fallon my Late Night Hero, circa Prom season.

Enjoy the adorbs! 

(Yes that is a Lizzie Bennet Diaries thing)

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